The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is an opportunity for marketing leaders to come together to discuss strategies and the direction of the higher education market.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
The New Typical Student: How Three Schools Are Courting Adult Learners and Winning the Enrollment Game
User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.
While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.
With law schools across the country facing diminishing class sizes and enrollments, the pressure to recruit and retain students is increasing.
A higher ed website redesign project generally begins with what seems like a simple question.
“How much is this going to cost?”
The most common answer is as frustrating as it is vague.
“Well, that depends.”
It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.
When it comes to redesigning a website, many clients believe the bulk of the hard part is behind them once the final code has been pushed to production. But the truth is, that’s when the real work begins.
At OHO, whenever possible we often extend our partnership and continue working with clients to help them tune their site in order to achieve their business goals long after a redesign. Below is a breakdown of some of our favorite free tools that track users, ensure server performance, and provide insight to improve overall server performance.
Over the past eight years, we’ve designed and developed dozens of large-scale college and university websites using Drupal 6 and Drupal 7. We’ve also been working with Drupal 8 since before its official release in November 2015. Drupal 8 represents a big step forward, and it is the future of the platform. It retains the best features of Drupal 7 and augments it with improvements in user experience, responsive design, performance, scalability, and extensibility. However, Drupal 7 brings continued strengths as a mature platform with access to a robust library of functionality.
We’ve built over 50 education websites using Drupal 6 and 7, so we were excited to dig into the latest version of Drupal that released in the fall of 2015. Drupal 8 brings some significant upgrades to the admin UI and underlying architecture, and it increases the core feature set.
Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.
May marks the magical time where college students across the country are receiving their hard-earned diplomas and heading off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.
#makeitawesome: Cornell University School of Hotel Administration and College of the Holy Cross Honored With Communicator Awards
The development process is a complex and esoteric one, but by learning a few key terms, you’ll have a much better understanding of how developers work and the stages of their process. In the next sixty seconds, we’ll walk through development environments, or versions of a website that exist in the web development workflow.
Increasingly, we see clients ready to think beyond the launch of their website and closely consider what happens on “day two” - determining how they will manage and sustain their web presence on an ongoing basis.
The name itself pretty much explains it - web accessibility means making the web accessible to anyone and everyone, including people with disabilities. But behind such a seemingly simple concept lies a very complicated and sometimes lengthy process, as well as lots of uncertainty about which regulations, standards, and rules to adhere to.
As more colleges and universities launch comprehensive fundraising campaigns, stand-alone campaign websites are growing in number and complexity. When done right, they act as the digital face for a campaign and hold the power to drive giving by offering rich online experiences.
Find out the four steps you should take when building a capital campaign website in our new infographic. Learn which elements can enrich your user experience and how the way your donors will change the way they use your website over time.
What’s Up Doc? Designing Effective Online Doctor Finder Tools for Hospitals, Healthcare and Insurance Websites
For healthcare organizations and insurers looking to attract new customers, using their website to engage with potential customers is critical. A key piece of information potential customers want to see on the website is the doctor search, as it helps them determine if their doctor is available or lets them discover the types of specialists covered.
Congratulations to the Roger Williams University School of Continuing Studies on the launch of their new website!
Designed to help students who are looking to advance their careers or those who are trying to determine the right career, the School of Continuing Studies (SCS) at Roger Williams University wanted to redesign their website as part of a bigger marketing and recruitment effort.
The goals for the website redesign project included:
#makeitawesome: College of the Holy Cross and Cornell School of Hotel Administration Named MITX Award Finalists
If you’ve been a marketer long enough, you’ve noticed massive changes in the industry over time. Digital has had a profound impact on how marketers reach people, opening up huge opportunities to communicate on a more personal level. But to connect with your prospects and customers successfully, you have to understand who they are, what they’re looking for at various points of their relationship with you, and how to talk to them at each of those times.