Reaching Adult Learners for Online Programs

November 15, 2012

With nearly 30% of the 18 million college students over age 25, American colleges and universities are tailoring their programs to reach these "non-traditional" college students with more flexible evening and weekend classes, fully online programs, and hybrid programs that combine classes offered both on- and off-site. As degree completion options expand and student expectations of program offerings grow, schools need to know how to reach these students. Watch this webinar presented by Jason Smith to find out how the adult learner differs from the "traditional" undergraduate and graduate student, which tools the prospective student uses to find and select a school, and the key questions they need answered, plus much more.

Related Reading

Ethernet cables aligned to spell out "page not found 404"
404 Error Pages: Crafting a Good Error Message

No matter how hard you try, at some point your website users are going to attempt to access pages on your site that no longer exist — or never existed in the first place.

a stone foundation supporting a brick structure
Turn Your Brand Platform into the Foundation of Your Digital Content Strategy

If you’ve developed a branding platform, whether it was done internally or with a vendor partner, congratulations.

a man climbs a ladder at the summit of a mountain
Communicating with First Generation College Students on Your Website

First-generation college students are a critical demographic in the U.S.

different colored game pieces spread out on a table
Who Are Website Project Stakeholders in Higher Education?

Stakeholders are the people or groups that have a vested interest in the success (or failure) of a project. Typically, a higher education website project is led by the marketing group.