The Prospective Undergraduate Customer Journey

November 13, 2014

Over the past 7 years, we've interviewed, surveyed, and run focus groups with hundreds of prospective students. We've learned how they research and engage with colleges and universities. We've also tracked and documented their customer journey from first point of contact through application, admission, and matriculation.

In this video, I'll quickly cover the basic journey and digital touchpoints through the campus visit. The findings can be applied to any typical, residential undergraduate program. In our research, the needs for this persona are amazingly consistent.

Additional Research:

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