There’s so much to love about Chicago. Deep dish pizza. Impressive architecture. The Big Bean. And this year, the American Marketing Association’s Symposium for the Marketing of Higher Education.
Taking place at the Sheraton Chicago Hotel & Towers from November 15-18, the Symposium is higher education’s largest marketing event. Drawing more than 1,000 colleagues, experts, and keynote speakers, the symposium delivers a program designed to help higher education marketers differentiate, engage, fundraise, and recruit. Attendees can select sessions from various tracks including brand strategy, digital strategy, marketing intelligence, and more.
If you’ll be attending the event, there’s one session that you definitely won’t want to miss - OHO’s Managing Director, Jason Smith will be pairing up with Dr. Grant Geske, Manager of Digital Analytics, Johnson & Wales University to present Flipping the Funnel: How One School Increased Yield with Website Optimization.
If your school is facing an enrollment challenge, rather than trying to add more prospects to the top of your recruitment funnel, why not take advantage of the prospects already interested in your school? Your school’s website offers a rich opportunity to influence prospects with personalized experiences and provide admissions with valuable insights about the health of the funnel.
Learn how you can flip your funnel on Monday, November 16!