Advancing Community College Websites and Digital Marketing
We understand the unique considerations for community colleges seeking to engage a diverse range of audiences through their websites and digital marketing — affordability, accessibility, career pathways, transfer options, and support for key segments such as veterans.
- Higher Education
- Website Redesign
- Digital Marketing
Tulsa Community College Website Redesign
We first redesigned TCC’s site in 2015, and launched a multi-phase redesign in 2023 that included user research, comprehensive audits (content, governance, UX, analytics, SEO), content strategy, governance, user testing, and migration to Drupal 10.
Increasing Enrollments at Washtenaw Community College
Our enrollment marketing efforts for Washtenaw include a comprehensive media plan across digital, traditional, and out-of-home channels and have yielded positive returns for the Michigan institution. Digital strategies include: paid search, paid social, digital display and YouTube. We also delivered a comprehensive website evaluation to inform recommendations for optimization and improvement.
Francis Tuttle Career Center
As a career tech institution serving both high school students and adult learners, clear user flows to relevant programs was a top priority for their Drupal website redesign. We also created an efficient storytelling strategy that does not tax their lean marketing team while still elevating strong outcomes. Our relationship has continued through ongoing site support and marketing services.
Bellevue Community College
We redesigned this dynamic Seattle-area institution's website in WordPress to better reinforce their pathways and improve wayfinding to different types of programs. Accessibility was a big priority for Bellevue, which has a significant population of neurodiverse students.
Key Content for Community College Websites
How will I afford college? What are the costs?
What programs will help my career goals?
How can I transfer to a four-year school?
I am a first-generation college student, and this process is unfamiliar — who can help me?
I am a veteran, high school student, or belong to another unique segment. What should I know?
How can you support my needs or life circumstances? How is the school and life balance?
How many campuses do you have? What are your locations? Is one near my work or home?
We are very happy with our relationship thus far and the work OHO has been doing. We feel like you get us!"
Higher Education Experts
Choosing a CMS for Your Community College Website
Every school is different, and there's no single CMS solution that's ideal for every college or university website. We've developed community college websites across a host of CMS options, and OHO's talented in-house development team can work with you to select the solution that's best suited to your needs.
Advance Your Community College Digital Marketing and Website
Meet with a strategist for a free consultation to talk through strategies for achieving your enrollment and marketing goals.
