Webinar: A Strategist Chat – 2026 Digital Marketing Trends in Higher Ed

Members of OHO's digital marketing strategy team explore how institutions are navigating the changing landscape of digital marketing, from the rise of AI and shifts in search behavior to the growing influence of Gen Alpha and evolving content needs for adult learners.

You’ll hear what our strategists are seeing on the ground, the questions clients are asking, the tactics that are working, and what to watch for in 2026. 

In the session, we dig into:

• How AI and search behavior are reshaping student discovery (spoiler: it’s not just about ranking #1 anymore)
• What Gen Alpha expects—and how to future-proof your digital strategy
• The rise of stealth applicants (and how to balance this with the classic inquiry journey)
• Why SEO and paid media can no longer live in silos
• How personalization, peer validation, and UGC are influencing enrollment decisions
• What smarter use of first-party data looks like in practice (and where to start)