Content Strategy

Content and SEO: A Symbiotic Relationship

November 01, 2013

A symbiotic relationship is defined as a close, prolonged association between two or more different organisms of different species that may, but does not necessarily, benefit each member. Or it can be defined as a relationship of mutual benefit or dependence.

Both are accurate when talking about content and SEO. 

To consider one without thinking about the other would be a fail.


Content Strategy: Three Keys For Web Content Success

October 23, 2013

If you’ve been keeping up with marketing trends, you’ve probably heard more and more about content marketing over the last year. Believe it or not though, the idea that “Content is King” goes way back to 1996 when it was first outlined in a speech by Bill Gates. And while many things have changed in the nearly 20 years since, the one thing that remains the same is the importance of creating quality content.


Your Social Media Strategy: 4 Things To Consider

August 13, 2013

These days having a presence on social media is a must. Social networks are the place to interact with your audience and building meaningful connections. But there are lots of social networks from which to choose and you have limited time and resources. So how do you identify which network you absolutely can’t ignore and which you can? When it really comes down to it, not every social network is right for every organization. Even Facebook.


3 Ways to Add Video To Your Website With Apps Like Instagram Video or Vine

July 10, 2013

If you’ve already been playing around with Vine or the new Instagram Video, you know that creating videos has never been so easy. With just a steady hand (or even better, a sturdy tripod!), some creativity and a little bit of ingenuity, you’re on your way to engaging site visitors with great video content. Here are a few easy ways to add video to your site.


Hot Off the Presses - The NUSL Viewbook

July 23, 2012

NUSL Viewbook

You can imagine our delight this morning as we arrived to find our custom-designed viewbook, comissioned by Northeastern University's School of Law, back from the printer and ready for distribution!


Relaunching Your Website? Don't Forget Your Email Design

September 16, 2011


Many times, part of a website redesign includes a complete rebranding. Even if you’re only redesigning your website, though, it makes sense to update all of your digital properties to reflect the look and feel of your new site. 


Preserving Your Search Rankings When Launching A New Site: Content Migration Secrets

April 29, 2011

When working on a site redesign, one of the main questions site owners often have is how to make sure that months and years of careful SEO work, often building to #1 rankings in the search engines, can be preserved when the new site launches. We’ve all heard of site relaunches in which a company dropped from page one in Google to page 20, or disappeared for weeks altogether. Then there are complaints from users who had a specific page bookmarked, only to find it gone when they visit the site. These concerns are especially top of mind when deploying a new CMS.


Curators and Educators Should Push Social Media

November 12, 2009

I was chatting with a curator and an director of education from a museum recently, and we got into a lively discussion about social media.

I had a moment of clarity – these are the people that should be writing on Facebook and Twitter. The curator has the passion about the subject your audience cares about. Why not give them access? Curators can seed the conversation by seeking out rare artifacts or interesting stories from the collection. This content will drive audience interest and brings the collection of a museum online.