Using digital marketing strategy and user research expertise, Jim creates unparalleled interfaces and information architecture that turn visitors into customers.
Jim has always been creative, from his days as a newspaper reporter to his time as a managing director for a regional arts facility. As Practice Lead: Digital Strategy & User Research at OHO, he uses that creativity as well as his expertise at heuristic evaluation and usability testing of digital interfaces to create user experiences that help clients meet and exceed their business goals.
Jim has worked for Houghton Mifflin, Pearson, Merrill Lynch, Standard & Poor's, and The New York Times. His overhaul of Amtrak's online reservation system led to a 50% increase in bookings during its first week live and his evaluation of State Street Bank’s online securities lending service led to a 75% increase in efficiency ratings.
Outside of OHO, Jim is an award-winning playwright who has produced plays in New York, Boston, London, and across the United States.