Webinar: Building a Health Insurance Plan Finder that Converts
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Plan selection is at the heart of the health insurance customer journey, but the process can be frustrating and confusing for prospects. Building a web-based plan selection tool that's both informative and simple to use can drive conversions and establish a positive association with your brand. As health insurers seek to serve more customers – and prospective customers – through the website, it is imperative to have a plan finder that allows people to complete the entire selection process online.
- What makes a good plan selector?
- What features do people want?
- What are the best calls to action?
Based on user tests of in-market plan selection tools, this session will present our user research findings to help you understand what works, what doesn't, and how you can build a health insurance plan selector that converts.
As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.
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Based on user tests of in-market plan selection tools, this session will present our user research findings to help you understand what works, what doesn't, and how you can build a health insurance plan selector that converts.