Join Us: OHO U 2023 Senior Marketing Leadership Summit

Keynote: Lead Through Stress to Create High-Performing Teams

Eliz Greene is ridiculously excited about stress.

She not only finds the chemical reaction in the body caused by stress fascinating, but stress is also her favorite topic to speak about, write about, or discuss in line at the grocery store. With a surgically repaired heart, Eliz also knows stress management isn’t a ‘nice-to-have,' but rather an essential survival skill. Surviving a heart attack at age 35 — while seven months pregnant with twins — propelled Eliz on a mission to share her story to inspire other busy people to pay attention to their health. Just days after her heart stopped and she endured open heart surgery and a cesarean section delivery, Eliz held both her daughters together for the first time. Amazingly, despite the pain and uncertainty, what she felt most strongly was contentment. Her priorities were crystal clear. She knew she’d been given a second chance at life and a unique perspective for a reason. For nearly two decades, Eliz has been on a mission to inspire busy people to pay attention to their heart health. Recognizing stress as an essential and often under-addressed risk factor, Eliz conducted a research study on job stress.

Eliz is the author of Stress-Proof Your Life and writes a Top Health and Wellness Blog. She was named as a Top Online Influencer on Stress and Heart Health. She’s been seen on CNN, PBS, Lifetime, TNT, and many national and local news programs. A national spokesperson and advocate for the American Heart Association, Eliz received the Heart Hero Award in 2010. Organizations such as NASA and CVS have used her strategies to reduce workplace stress. Today, Eliz is happy and healthy living in Milwaukee, Wisconsin, with her wonderful husband, Clay, their amazing (now adult) daughters.

Panel Discussion: Building Up and Supporting Your Team

Once you've assembled a winning marketing team, how can you continue to support them and help each member of your team reach their full potential? 

OHO's VP of Account Management, Rachel Reuben Senor, leads a panel of four senior leaders to discuss innovative approaches to work flexibility, staffing turnover, fueling creativity, recruiting talent, and more.

Rachel Reuben Senor has over 25 years of marketing and leadership experience in higher education from her roles at SUNY New Paltz, Ithaca College, Colgate University, California College of the Arts, and consulting. She owned her own business as a senior marketing leadership consultant to higher education. In this capacity, she served as interim vice president for marketing and worked alongside CMOs and college Presidents to help them with their marketing operations. Rachel is a well-respected speaker and commentator within higher education. As Vice President, Account Strategy at OHO, Rachel brings new perspectives to our clients on long-term strategy, organizational design, and enrollment marketing. She leads our OHO U webinar series and conferences and consults with clients on organizational and operational assessments of their marketing and communication departments.

Myla Edmond is an innovative collaborator with more than 15 years of higher education marketing and communications experience. She has a deep understanding of departmental interdependence having created and led marketing strategy for academic affairs, alumni relations, and international education. She builds teams of leaders and strategic partners by focusing on disruptive thinking, emotional intelligence, active inclusion, and comprehensive integration. Myla currently leads the communications and marketing strategy at California State University, Dominguez Hills. She resides in Southern California and loves traveling, reading fiction, and writing short stories, novels, and essays.

Bob Finnerty is RIT’s Associate Vice President of Communications, a position he has held since 2002. Finnerty is responsible for promoting and protecting RIT’s reputation via paid, earned, owned, and shared media. He advises the RIT president and administrative team on internal and external communications in the areas of public relations, media relations, publications, advertising, marketing communications, social media, and crisis communications. He also supervises RIT Sports Information.

Prior to RIT, Finnerty worked at the Rochester Democrat and Chronicle for 12 years, serving as a reporter and an editor. While serving as metro editor, the Democrat and Chronicle won four consecutive “Best of Gannett” awards and was named the Associated Press “Newspaper of Distinction” for New York state.

Finnerty is a graduate of Purdue University and also earned a master’s degree at RIT in multidisciplinary studies, where he focused on marketing as well as communication and media technologies.

Melissa is vice president for communications and marketing at Hamilton College. She sits on the national PRSA Counselors to Higher Education Executive Committee and is president of the PRSA-Central New York Chapter. Prior to her career in higher education she spent 16 years in the corporate sector where she held senior positions at start-up and global technology organizations. Melissa earned a Master of Public Administration at Virginia Tech and a bachelor’s at the University of Virginia.

Alan Shoebridge is the Associate Vice President for National Communication at Providence, a leading nonprofit health system headquartered in Portland, OR. He leads a diverse, multi-state communication team responsible for internal communication, public relations, issues management, labor relations and DE&I initiatives. Alan has also held senior marketing and communication leadership roles at Kaiser Permanente and Salinas Valley Memorial Healthcare System. He's also the incoming president of SHSMD, the Society for Healthcare Strategy and Market Development.

Alan has more than 15 years of direct marketing and communication experience for healthcare and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.

Digital Marketing Strategies, Trends, & Tactics for 2023

What do senior marketing leaders need to be thinking about heading into 2023? With the help of our talented team of digital marketing strategists, OHO's Founder and Managing Director, Jason Smith, has compiled a list of the most consequential trends and strategies to keep an eye on throughout 2023, including:

• Onsite conversion opportunities
• Social media advertising (Snapchat, Instagram, TikTok)
• Content marketing
• Iterative website redesign
• CRM integrations
• The transition from Universal Analytics to Google Analytics 4

As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.