Join Us: OHO U 2021 Senior Marketing Leadership Summit

Developing a Data-Driven Culture

Creating and motivating a data-driven organization and culture begins at the top. But where do you begin when there is so much data available, and so many different platforms that provide it? What data do you really need to ensure you are on your way to meeting your institution’s goals? What questions should you be asking of your agencies or internal teams that hold the keys to campaign data and results? And how do you synthesize everything to make one cohesive story?

Join us in this 50-minute session where we will talk about the importance of being data-driven, the role technology plays in data culture, how to inspire change agents within your team, and why data transparency is so important (even when the numbers may paint a bleak picture).

Adrienne is a digital marketing professional with extensive channel, analytics, and training expertise. She has 9+ years building marketing and communication programs across online and offline channels to support organizational growth, and broad marketing experience developing and translating brand strategy into diverse, multi-channel campaigns. Adrienne leads with a creative, yet data-driven approach.

Survey Says! Building a Better Higher Ed Marketing Team Survey Results

To help our higher education colleagues build a case for creating a winning marketing team, OHO fielded a survey from March-April 2021 to capture the current and future states of higher education marketing teams — including roles, skills, and capabilities. In this session we’ll share high-level survey results, including what new roles marketing/communications leadership are building the case for to add to their team, what skills they have or plan to add in their department, who the marketing/communications division reports to, and much more. Attendees will receive  a copy of the final report later this summer.

Rachel Reuben Senor has over 25 years of marketing and leadership experience in higher education from her roles at SUNY New Paltz, Ithaca College, Colgate University, California College of the Arts, and consulting. She owned her own business as a senior marketing leadership consultant to higher education. In this capacity, she served as interim vice president for marketing and worked alongside CMOs and college Presidents to help them with their marketing operations. Rachel is a well-respected speaker and commentator within higher education. As Vice President, Account Strategy at OHO, Rachel brings new perspectives to our clients on long-term strategy, organizational design, and enrollment marketing. She leads our OHO U webinar series and conferences and consults with clients on organizational and operational assessments of their marketing and communication departments.

Data-Driven Nimbleness - How an Iterative Creative Culture Can Win the Day

Evan Ozimek-Maier, Associate Director of Creative at Berklee College of Music, will share how Berklee's Enrollment Marketing team has found success in the dialogue between creative strategy and quantitative analysis.

Evan Ozimek-Maier is a creative marketer who, following his early career in the agency world, has spearheaded award-winning creative for Berklee College of Music, Lesley University, and Northeastern University's College of Arts, Media and Design.