OHO U 2021 Online Conference Slides & Recordings: Brand & Content Strategy
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Whether you couldn't join us for the second week of the OHO U 2021 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides can be downloaded using the links below:
On Purpose: Strategically Branding Colgate University
Be True to Your School: How to Keep Your Brand Fresh and Relevant
On Purpose: Strategically Branding Colgate University
In this session, Tim Horn, Chief Creative Officer at Colgate University, pulls from his own experience at Colgate to share strategies and real-world examples of how a successful rebrand comes together.
Be True to Your School: How to Keep Your Brand Fresh and Relevant
In this session, Georgy Cohen, the Director of Digital Strategy at OHO Interactive, presents ways to sustainably evolve your brand across your digital platforms.
40 Days of Video: 'Notes From Home' and Building a Content Community
Tim Nekritz, Director of News and Media at SUNY Oswego, shares how videos helped the SUNY Oswego community stay connected during the COVID-19 health crisis.
I Fought the 'Gram, and the 'Gram Won
Andrew Cassel, Social Strategist and Content Producer at Middlebury College, discusses what happened when he stopped doing what he thought Middlebury's Instagram followers should want and started listening to what they actually wanted.
Brand New World: Developing Pandemic-Proof Strategies for Change
Rebecca Burstein, Director, Brand Marketing and Creative Service at Bentley University, outlines how to launch a successful rebrand at your own college or university.
Week 3: Lead Generation
Learn what lead generation tactics have worked for other institutions, and how trends in digital marketing could impact enrollment this year.