Brain Trust: Website Content Strategy Roundtable

Three of our resident content strategist experts will be on hand for this conversation to answer all your questions about content strategy and share some of the ways in which they've been helping other partners this year.

Georgy Cohen has spent more than 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is the VP of Digital Strategy at OHO, a full-service digital agency based in Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently at industry conferences such as HighEdWeb, CASE, and ContentEd. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

A storyteller at heart, Elisabeth has devoted most of her career to improving communications in education. Before joining OHO, she directed web content and social media for the University of Pennsylvania's Graduate School of Education. She's also a documentary filmmaker who has directed three feature films, wrote her graduate thesis on the relationship between mass media coverage of education and policy implementation, and worked as a multimedia specialist at the Nebraska Department of Education. At OHO, she is a content strategist who loves solving puzzles, working with clients to find clear and effective ways of organizing and communicating information.

Mike has more than two decades of experience in higher education. A former English professor, he's since worked as a writer, a front-end web developer, a digital and content strategist, and a social media strategist, among other roles. He's also an award-winning speaker. Mike is excited to be using his experience to help OHO clients solve their content puzzles. Outside of work, Mike is an avid traveller, a musician, and an aspiring cyclist.