Brain Trust: No Silos! Staffing Digital Teams

Leading and serving on an effective digital team requires a true integrated marketing approach. Let's bust down those silos and talk about the staffing needs and organizational structure ideas for digital teams.

Join Rachel Senor, VP Account Strategy and our Organizational Assessment practice lead, and Elizabeth Reinkordt to discuss the various effective and not-so-effective staffing models for digital teams within a marketing organization. We'll share models of what we have seen work well, what challenges to avoid, and how to work around some common challenges. 

A storyteller at heart, Elisabeth has devoted most of her career to improving communications in education. Before joining OHO, she directed web content and social media for the University of Pennsylvania's Graduate School of Education. She's also a documentary filmmaker who has directed three feature films, wrote her graduate thesis on the relationship between mass media coverage of education and policy implementation, and worked as a multimedia specialist at the Nebraska Department of Education. At OHO, she is a content strategist who loves solving puzzles, working with clients to find clear and effective ways of organizing and communicating information.