Brain Trust: The Death of the Third-Party Cookie
Join us Wednesday, March 20, at 2:00 pm EDT
Major players in both the device and software spaces (Apple, Google, Mozilla) have either already blocked third-party cookies on their browsers/devices or are planning to do so soon. During this Brain Trust, we’ll discuss:
- What third-party cookies are
- Why they’re being phased out
- What impact they’ll have for their organizations (both positive and negative)
- What, if anything, is replacing them
- What you should be doing to prepare
Kristen has worked in media and marketing for the past 12 years, helping businesses identify and understand their customers and the best ways to connect with them. She’s developed data-informed creative and media strategies for businesses of all sizes and industries, with a passion for higher education that grew immeasurably over the past six years. As a digital marketing senior strategist, Kristen strives to inspire audiences to connect with brands.
Join us March 20 at 2:00 pm EDT
Will we still be able to track user behavior in our CRM?
While third-party cookies are being phased out, any tracking directly on your website — even if it's funneled through a third-party CRM like Slate, Hubspot, or Salesforce — will still continue to function in a cookieless future. If you're looking to change CRMs, or implement the first one for your organization, here is a round-up of some of the most popular options for higher ed.
Digital Marketing
Digital marketing seems like a good solution, but where do you start? You don’t have the time, resources or team to figure it all out. All you care about is running a campaign that generates quality leads to meet your enrollment goals. With a proven process and our industry expertise, we help you make an immediate impact.