OHO U 2024 Online Conference: Important Logistics

Schedule for Week 3: New Frontiers

October 15 at 1:00 pm (all times are in EDT)

1:00 - 1:05 pm
Welcome 
Jason Smith and Rachel Senor, OHO

1:05 - 1:35 pm
Visual Content Strategy
Mike Powers, Content Strategist, OHO

1:35 - 1:45 pm
Q&A

1:45 - 2:00 pm
Fun Break

2:00 - 2:30 pm
Panel Discussion: Rethinking the .Edu
Tisha Arnold, Director of Strategic Communications and Marketing, Grambling State University 
Aimée Abshire, Senior Director of Web and Digital Strategy, Univ. of Louisiana at Lafayette  
Michael O'Neill, Director of Web Strategy, University of Iowa 
Moderated by Georgy Cohen, Vice President of Digital Strategy, OHO

2:30 - 2:40 pm
Q&A

2:40 - 2:48 pm
Lightning Talk - From Keywords to Conversations: Navigating AI-Driven and Intent-Based Search
Adrienne Ritchie, Digital Marketing Senior Data Analyst and SEO Strategist, OHO 
Carrie Hopkins, Principal Strategist, OHO

2:48 - 3:25 pm
AI Unleashed: Turning Student Data into Marketing Gold
Jim Dalglish, Director, UX Research & Strategy, OHO

3:25 - 3:30 pm
Wrap-up

Video

Our presenters would love to see you! We encourage you to keep your video on if you feel comfortable and are in an environment conducive to do so. Your sound will automatically be muted from our end, but we will have the ability to unmute you if you are called on during Q&A. 

If you need to step away at any time, we recommend turning your video off and not leaving the meeting entirely. However, the Zoom meeting will be open all afternoon — so if you do find you have to leave to hop into another one, you can certainly re-enter at any time.

Zoom Meeting Logistics

• Make sure your Zoom software is updated to the latest version  (6.1.11)
• Make sure your Zoom name is your full name as well as your institution if you can fit it character-count-wise. To do this on your desktop client, tap on the 3 dots in your video window and select “edit name.” (Example: Jennifer Smith, University of Dakota)
• Feel free to use your Reactions button at the bottom toolbar. Depending on your version of Zoom, you may see just a few or a large number of different reactions such as clapping hands and a thumbs up .
• The Chat feature will be open as well. You can post comments to everyone or privately to an individual member of our OHO team. Please feel free to message any OHO team member if you have a logistical, technical, or scheduling-related questions. If your question or comment is for the presenter or related to the topic in general, please post it to everyone in the chat and during our Q&A session following each presentation we will do our best to get through as many as possible.

If you need any technical support, especially if you get stuck outside of Zoom, please email marketing@oho.com.