OHO U Webinar: AI Readiness – A Candid Conversation for Higher Ed Leaders
For colleges and universities, the question isn’t if AI will impact your institution, it’s how prepared you’ll be when it does.
Watch the webinar recording with OHO's Digital Marketing Senior Data Analyst, Adrienne Ritchie, and Principal Strategist, Carrie Hopkins, as they discuss the current AI landscape.
They explore what’s changing, what’s coming, and the areas higher ed leaders should be thinking about now, including:
• How AI is reshaping the student search journey
• Where AI can (and can’t) help your team move faster
• What it takes to build a responsible, future-ready marketing operation
You’ll walk away with a clearer view of where AI is heading and practical ways to start preparing your institution today.
Carrie Hopkins, Principal Strategist
Carrie has spent 15 years in higher education both in house and on the agency side and offers a unique perspective on creating the most impactful client-agency partnerships. Specializing in lead generation for graduate and online programs, she brings a passion and curiosity for non-traditional students to her work. Her doctoral research focused on predictors of quantitative course success to inform marketers on identifying students most likely to complete programs, thereby increasing tuition revenue for the institution. Carrie seeks to help OHO and its partners create long-lasting and strategic relationships to ultimately serve more learners.
Adrienne Ritchie, Senior Digital Marketing Analyst
Adrienne is a digital marketing professional with extensive channel, analytics, and training expertise. She has 9+ years building marketing and communication programs across online and offline channels to support organizational growth, and broad marketing experience developing and translating brand strategy into diverse, multi-channel campaigns. Adrienne leads with a creative, yet data-driven approach.
Jason Smith, Managing Director and Founder
Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.