The digital marketing icon, displayed four times

OHO U: Digital Marketing

Tuesday, October 6

1:30 pm ET - 4:30 pm ET

Playbook for Measuring Paid Advertising

Corynn Myers headshot
Corynn Myers, Associate Director of Marketing, University of Michigan

Measuring marketing success is more than just impression and link click numbers. To truly measure something requires a team of experts, leadership buy-in, the right people at the table, historical data, the right strategy and preparation and a common definition of success. Join us during this session as we walk through each step the University of Michigan's in-house digital marketing team takes to launch and measure a successful recruitment campaign and prove ROI to campus leaders.

Corynn is the Associate Director of Marketing for the University of Michigan. Her role (before COVID-19) is focused on university initiative marketing strategies, centralized marketing services to support U-M campus partners, and managing a team of digital marketers through U-M's in-house agency.

For 2020, her day-to-day has shifted to marketing and communications support and management for the Fall semester while attempting to support her daughter's virtual 2nd grade needs and keep a 3YO occupied. She looks forward to getting back to leisure reading and mid-day coffee breaks with colleagues.

 

Become a Lead Nurturing Master: Strategy, Segmentation, Optimization, and Everything in Between

Developing an automated email drip campaign to nurture leads can make or break your prospective students' interest in your college or university, as well as whether or not they take the intended action steps. In this session, we'll discuss effective ways to develop a sound strategy to ensure your goals are being met, develop detailed segmentation so recipients are getting relevant messages, share tips for optimizing your emails, and more.

Giscard James headshot
Giscard James, Director of Digital Marketing, CIEE

 

Giscard James is the Director of Digital Marketing at CIEE, a non-profit international educational exchange organization that aims to humanize international relations and foster peace through education and programming that promotes intercultural understanding. Giscard has a passion for all things marketing, bringing over 15 years of experience in digital marketing, social media management, and web/video production within the higher-ed and international education industries. He specializes in digital marketing analytics and reporting, data integration and marketing strategy development. Currently, he oversees Digital Marketing and Marketing Automation for CIEE providing services for CIEE’s 15+ lines of business. In his spare time Giscard enjoys spending time with his family, fawning over new technology and developing his drone flying skills by capturing video throughout New England.

Ken Lund headshot
Ken Lund, Marketing Automation Manager, CIEE

Ken Lund is the Marketing Automation Manager at CIEE. Ken has 9 years of B2B and B2C sales experience before pivoting into 11 years of the marketing operations space. He specializes in marketing automation development, strategy, data management and integrations.  Currently, he is the primary administrator of Marketing Automation technology for CIEE providing support to the web and digital team at CIEE.

 

Making SEO work for U

Most SEO guides are written for businesses and monetized sites, but colleges and universities have different needs and concerns when it comes to showing up in search results. This workshop session will provide best practices and approaches your school can use for SEO, as well as short exercises to help put them in action.

You will learn...

•  To identify and implement the tools, reporting and tactics that will have the biggest impact on your marketing efforts.

•  The difference between on-page and off-page SEO

•  How to identify and write different SEO elements including meta description, page title and headers

•  How an SEO audit can help you spot SEO opportunities

Noel Fisher headshot
Noel Fisher, Digital Marketing Strategist, OHO Interactive

Noel is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges. She has certifications in Google Analytics and Google Ads Search.

Request Access to the Recordings