Building digital marketing capacity in-house is the top skill college and university web teams want according to The State of Higher Education Web Teams survey and the top request we hear from our client partners.
So, we are offering a free, one-day digital marketing bootcamp for higher education marketing and communications professionals. The day is mix of mini-talks, activities, and round table discussions aimed at building skill, gathering new ideas, and generating some clear next steps to implement on your campus. Plus, network and collaborate with colleagues from schools tackling similar challenges and opportunities.
Join your colleagues, industry leaders, and folks from OHO:
Date: Wednesday, June 20
Time: First session at 9 a.m., Cocktail hour at 4:30 p.m. (breakfast and lunch included)
Location: Babson College’s Boston campus, 100 High Street, Boston, MA
Who should attend?
The day is aimed at managers and directors who work at a college or university in marketing and communications.
Why should I attend?
Looking to enhance your skills? New to your institution? Or new to higher ed? You will get a handle on the latest digital marketing trends, specifically applied to higher education. Attendees are encouraged to bring projects they're working on, or challenges they're facing, for sharing and discussion with peers and industry experts.
Who will I learn from?
The day will include talks from your peers at other schools, industry experts, and break out discussions and activities with other attendees.
We look forward to seeing you in June!