Websites have long been “one size fits all” experiences, but now marketers have access to more effective ways of leveraging user data to make web experiences more pertinent.
Personalized content can be based on visitor attributes including geographic location or device type, or by tracking site interactions such as current click path, menu selections, or past browsing history.
When done right, personalized user experiences help websites better serve visitors by delivering timely content or actions that resonate with each visitor’s true interests and drives them to to complete a conversion, be it registration, application or purchase.
Download our best practices guide Real Time Personalization to learn how you can deliver the right message at the right time and increase user engagement (and conversions) on your own site.
Download Our Comprehensive Personalization Guide