Best Practices Guide: Real Time Personalization

March 19, 2018
a group of people with different colored shoes stand in a circle

Websites have long been “one size fits all” experiences, but now marketers have access to more effective ways of leveraging user data to make web experiences more pertinent.

Personalized content can be based on visitor attributes including geographic location or device type, or by tracking site interactions such as current click path, menu selections, or past browsing history.

When done right, personalized user experiences help websites better serve visitors by delivering timely content or actions that resonate with each visitor’s true interests and drives them to to complete a conversion, be it registration, application or purchase.

Download our best practices guide Real Time Personalization to learn how you can deliver the right message at the right time and increase user engagement (and conversions) on your own site. 

Download Our Comprehensive Personalization Guide

Related Reading

2020 in big, bright numbers
10 Must-Attend Conferences for Higher Education Marketers in 2020

Each year, higher education marketers have dozens of higher education marketing conferences to choose from.

a satellite lands in the ocean
5 Tips for Successful College Landing Pages

The straightforward and unambiguous purpose of a college landing page is refreshing in the digital marketing landscape.

students flipping through records
Student Recruitment: How SEO Can Drive Enrollment

Higher education marketing professionals often wear many hats when managing digital efforts at their institution, either with the partnership of an agency or in a smaller in-house team.