Now that you’ve finished installing the six Drupal modules your website needs for great SEO, it’s time to start thinking about how you can harness the power of Drupal modules to make your website analytics and maintenance much easier.
We’ve picked out six more modules that will help alleviate some of the headaches and roadblocks that might be holding you back in the day-to-day management of your Drupal website.
Figuring out what your website users are doing can open up huge opportunities for connecting with them in a more meaningful way. Enter Hotjar. Offering both basic and pro versions, Hotjar collects and organizes real website user behavior and experiences in one central tool, allowing you to analyze the data to improve your site’s user experience and conversion rate. You can also use Hotjar to generate heatmaps, recordings of user sessions, funnels, forms, polls, surveys, and more.
Google Tag Manager
To understand why you need the Google Tag Manager Module, you first have to understand tags and how they are used on your website. Tags are code snippets that enable third-party tracking, analysis, and reporting. You’re probably already familiar with them if you use Google Analytics or pay-per-click campaigns, but there are so many other marketing tactics that would require you use them as well and that can be cumbersome if managing or changing tags on your website requires support from IT.
The Google Tag Manager module allows non-technical website owners to insert tags and tracking systems on their website pages via a hosted application rather than having to edit code. This gives marketers both the autonomy and flexibility necessary to manage all of their digital marketing campaigns and programs.
Particularly helpful for developers or marketers who need to see what their website users see when logged in, the Masquerade module allows site administrators to select any user and surf the site as them, no password required. The administrator can switch back to their own user account at any time. This is especially helpful for those managing websites with complex permissioning based on user profiles.
Spam is not only a nuisance for website administrators, but it is also a massive time waste, especially when it comes in high volume. The Mollom module is here to help. It prevents spam on your site by monitoring content activity on all sites in the Mollom network and determining if a post is spam based on the posted content, past activity, and reputation of the poster.
When you have forms on your Drupal website, you’re bound to get spam bots that complete those forms with garbage. It can be just as overwhelming and frustrating as trying to decipher the numbers and letters in CAPTCHA, one of the solutions used to combat the problem. Luckily there is a better way in the Honeypot module. By using the honeypot and timestamp methods of deterring spam bots from completing forms on your site, you can win the fight against them, and with a less intrusive user experience.
Searching for admin functions you need in a Drupal content management system can be a lot easier with the Admin Menu module. Once installed, admin menu links appear in drop down menus, eliminating the need to click several times to get to deeper level admin pages and keeping your workflow running smoothly.