2020 Business School Marketing Benchmark Report

Get Smarter About Your Competition

How are business schools using digital marketing in 2020? We analyzed and ranked digital media spends from 94 business schools for the past 4 months to understand exactly how they're allocating their budgets. We also ran comprehensive organic search audits to see which schools were seeing high ROI from their SEO efforts — and which schools were focusing their attention elsewhere.

Is Your School Being Outspent?

Nearly half of the schools we analyzed invest at least $25,000 monthly on paid advertising, with the top schools spending hundreds of thousands of dollars each month.

Even if you don't have the budget to compete, there's ample opportunity to improve your organic search footprint: only 1/3rd of the schools we studied generate more than $1,000 in organic search value each month. 

Data You Can Use

This report will provide you with the insights you need to understand your competitors and make smart decisions about your own digital marketing investments. For each of the schools we analyzed, you'll learn their organic search value, annual paid search spending, and overall SEO and paid search rankings.