OHO U Webinar: 2023 Building a Better Higher Ed Marketing Team Survey Results

To help our higher education colleagues build a case for creating a winning marketing team, OHO Interactive fielded a survey at the end of last year to capture the current and future states of higher education marketing teams — including roles, skills, and capabilities. In this webinar we’ll share high-level survey results, including what new roles marketing/communications leadership are building the case for to add to their team, what skills they have or plan to add in their department, who the marketing/communications division reports to, and much more. Attendees will receive  a copy of the final report later this year.

Rachel Reuben Senor has over 25 years of marketing and leadership experience in higher education from her roles at SUNY New Paltz, Ithaca College, Colgate University, California College of the Arts, and consulting. She owned her own business as a senior marketing leadership consultant to higher education. In this capacity, she served as interim vice president for marketing and worked alongside CMOs and college Presidents to help them with their marketing operations. Rachel is a well-respected speaker and commentator within higher education. As Vice President, Account Strategy at OHO, Rachel brings new perspectives to our clients on long-term strategy, organizational design, and enrollment marketing. She leads our OHO U webinar series and conferences and consults with clients on organizational and operational assessments of their marketing and communication departments.