OHO U Digital Marketing Bootcamp: Washington, DC
Join us Tuesday, August 11, 2026
at District Winery in Navy Yard
10:00 am - 5:00 pm
Free to attend
Higher education marketing is changing fast—and AI is accelerating the pace. Join the OHO team in-person for a day of fresh research, actionable strategies, and an interactive workshop exclusively for higher education marketers.
Reaching Today’s Prospective Student
Explore the latest research shaping enrollment marketing, digital engagement, and the evolving expectations of prospective students. Jason will share what OHO is seeing across hundreds of higher education institutions and the trends that are likely to define the next few years. For over 25 years, Jason has led a team of strategists, designers, UX researchers, marketers, and developers who help colleges and universities solve complex digital challenges—from launching major websites to driving enrollment through digital marketing. A former designer and creative director, Jason brings a deep appreciation for how storytelling, design, and technology can work together to reach the right audiences and move institutions forward. He’s worked with 37 of the top 100 U.S. colleges and universities, guiding leaders through projects that clarify their goals, connect with users, and elevate their digital presence. Endlessly curious and always inventing, Jason is currently digging deep into how to increase AI visibility for colleges and universities so that they can reach prospective students. |
Meeting the AI Content Challenge
Learn practical approaches for creating content that performs in AI-powered search experiences while continuing to support traditional SEO and user needs. Jess spent more than 15 years in civic tech delivering innovative and user-friendly experiences across government digital platforms, helping nearly 100 million people each year. She loves to think through complicated challenges facing organizations and brings a unique blend of product management, digital strategy and customer experience to all of her problem-solving. She’s passionate about understanding customer pain points to ensure she and her team are building the right products to address those needs. |
Paid Search Still Wins
As AI transforms how students discover colleges and universities, paid search remains one of the highest-intent channels for enrollment marketing. Learn how search behavior is changing, why paid search still matters, and the strategies you can adopt today to maximize visibility and conversions. Tess is a Digital Marketing Strategist at OHO with a background in higher education and a focus on graduate enrollment. She leads digital strategies across SEO, paid social, and analytics to help institutions reach and convert prospective students. Her work combines hands-on experience with ongoing academic training to stay ahead of evolving search and marketing trends. |
Inside OHO's AI Visibility Scorecard
Take a deeper look at OHO's research on AI in the college search process and learn how large language models represent colleges and universities. We'll explore common patterns, opportunities, and practical steps you can take to improve visibility and accuracy. Carrie brings over a decade of experience in higher education and enrollment marketing, both in-house at various institutions and on the agency side, offering a unique perspective on creating the most impactful client-agency partnerships. Specializing in lead generation for graduate and online programs, she brings a passion and curiosity for non-traditional students to her work. Her doctoral research focused on predictors of quantitative course success to inform marketers on identifying students most likely to complete programs, thereby increasing tuition revenue for the institution. Carrie seeks to help OHO and its partners create long-lasting and strategic relationships to ultimately serve more learners. |
Workshop: AI Visibility Live!During this collaborative session, we'll evaluate how AI platforms describe participating colleges and universities in real time. Together, we'll compare responses across platforms, assess their accuracy, identify gaps and misinformation, and discuss actionable strategies to improve your institution's AI presence. You'll leave with practical ideas you can take back to your campus immediately. |
Register early to save your spot. We can't wait to see you in DC!
Reserve your spot - space is limited!
Schedule for the Day
Coffee & Networking
Introductions & Keynote
Lunch
Talks & Workshops
About the Venue
Our DC OHO U Digital Marketing Bootcamp will be hosted at District Winery along the Capitol Waterfront, 385 Water Street SE, Washington, DC – convenient to the Navy Yard-Ballpark stop on the Green Line.
Join Us for Cocktail Hour at 4 pm
All attendees are invited to stay at the venue for complimentary drinks following the event. Members from the OHO team will be available to answer questions, expand on topics discussed, or chat about any of the marketing challenges on your mind.
Can't Join Us In Person? No Problem!
OHO offers ongoing free professional development opportunities to our colleagues in higher education. Recordings from our recent webinars and virtual conferences are archived for you to watch and learn.