Bootcamp attendees enjoying presentations at the 2024 LA Bootcamp

OHO U In-Person Bootcamps

Free, one-day conferences for marketing and web professionals working in higher education. Each day will be a mix of talks and hands-on workshops that you can apply once back on campus.

Free Professional Development for Higher Education Marketers

OHO U

In the last five years, we’ve engaged with more than 4,000 higher education marketing professionals from over 1,000 schools at our OHO U online conferences, senior summits, and webinars.

Save the Dates: We're excited to share that in 2026 we'll be hosting free, in-person OHO U Bootcamps in Washington, DC on August 11 and Chicago on August 13. It's a focused, in-person day of practical strategy, peer exchange, and hands-on learning to help you navigate the changing digital enrollment landscape — from AI and search to content strategy, paid media, and audience behavior — with actionable ideas you can put to work right away.

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Professional Development. Always Free for All Attendees.

We believe it is important that all our client partners and colleagues in higher education can improve and advance their skills and expertise. As is the case with all of our OHO U content, our in-person bootcamps are entirely free for all attendees. We’ll bring the food, drinks, and presenters – you just need to bring a laptop and a desire to learn from and connect with colleagues.

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Learn From Experienced Strategists

At OHO, we spend every day helping colleges and universities navigate the rapidly changing digital landscape. Our strategists will lead Bootcamp sessions on topics ranging from digital marketing and content strategy to UX and AI, while also serving as coaches and thought partners throughout the day. Bring your questions, challenges, and ideas—we're looking forward to learning together.

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In-Depth Workshops

During the Bootcamps, attendees will break into small groups to put the day’s ideas into action—applying insights from the sessions to their own websites, content, and marketing campaigns. It’s a chance to troubleshoot real challenges, get fresh perspective, and brainstorm practical next steps with peers and OHO strategists.

Bootcamp Structure

Coffee & Networking

Attendees are welcome to arrive a little early to enjoy some coffee and snacks while they connect with their colleagues from other colleges and universities in the area.

Keynote

OHO's founder and managing director, Jason Smith, will welcome attendees and discuss how they can take control of their school's brand narrative.

1st Presentation + Workshop

A member of the OHO team will offer a deep-dive into a topic we're seeing a lot of our clients and colleagues struggle with. Following the presentation, attendees will breakout into groups to apply what they've learned to their own marketing initiatives.

2nd Presentation + Workshop

Another member of the OHO team will offer their insights on another core issue impacting higher ed marketers. Following the presentation, attendees will breakout into groups to apply what they've learned to their own marketing initiatives.
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Stick Around For Cocktail Hour

Not ready to head straight home after Bootcamp? Stick around for complimentary cocktails, casual conversation, and a chance to keep the ideas flowing. It’s a relaxed opportunity to connect with higher ed marketing professionals from colleges and universities across your region, share what you’re working on, and build a few new relationships before calling it a day.

Praise from Bootcamp Attendees

Informative and Inspiring

"This was the most useful professional conference I've ever attended! Informative, inspiring, and overall fantastic. Great content, wonderful people."

Compelling and Impactful

"The OHO Bootcamp was incredibly compelling and impactful. Our team started brainstorming how we can improve our site immediately after every workshop."

Knowledge Enhancing

"This Bootcamp was highly informative and a wonderful experience to enhance your knowledge of digital marketing within the higher education niche. You don't want to miss the opportunity to learn from them!"

Invigorating

"This was my first marketing Bootcamp. I expected to gain more knowledge of current topics in my field, but I also left with an invigorated passion for marketing."