Brain Trust: DEI Conversation & Impact on Websites

A Conversation about the Executive Order and its Impact on University Websites

President Trump’s administration has signaled its intention to end DEI programs within the federal government — and to examine DEI initiatives at major universities, especially those with an endowment over $1B and that receive federal funding.

Many of our partners at universities across the country have told us they would like to know how other schools are handling content that is woven throughout their large, complex sites. Regardless of your university’s endowment size, please join us to talk with your peers at other institutions and learn from each other about what they're currently doing or planning.

Rachel Senor has over 25 years of marketing and leadership experience in higher education from her roles at SUNY New Paltz, Ithaca College, Colgate University, California College of the Arts, and consulting. She owned her own business as a senior marketing leadership consultant to higher education. In this capacity, she served as interim vice president for marketing and worked alongside CMOs and college Presidents to help them with their marketing operations. Rachel is a well-respected speaker and commentator within higher education. As Vice President, Account Strategy at OHO, Rachel brings new perspectives to our clients on long-term strategy, organizational design, and enrollment marketing. She leads our OHO U webinar series and conferences and consults with clients on organizational and operational assessments of their marketing and communication departments.

Georgy Cohen has spent more than 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is the VP of Digital Strategy at OHO, a full-service digital agency based in Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently at industry conferences such as HighEdWeb, CASE, and ContentEd. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.