OHO U 2023 Online Conference: Insights — Slides and Recordings
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Whether you couldn't join us for the first week of the OHO U 2023 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides and recordings can be accessed using the links below.
Stay Strategic With Data
Learn how, through trial and error, Christie Campbell and her team at St. Edward’s University developed a turnkey monthly process to summarize the big wins, key stats, major takeaways and next steps across their marketing and communications.
Access the Slides
The Student-Centric Advantage: Using Qualitative Insights to Shape Higher Ed Marketing Strategies
Allison Turcio from Siena College delves deep into the student experience during the college search process and emphasizes the pivotal role of qualitative insights in crafting impactful marketing.
Optimizations Are a Marathon not a Sprint, Taking an Annual Approach to Campaign Management
Chris Kostecki, OHO's Digital Marketing Senior Campaign Manager, shares insights from his 15 years of experience managing digital marketing campaigns to help you achieve long-term success.