Built for People and Robots–Turn Your Website Into a Source AI Trusts
How Site Structure & UX Boost AI Visibility
A beautiful site that AI can't read is a locked door, no matter how good the marketing pointing to it is. If you're investing in campaigns while your website quietly blocks AI crawlers, buries key facts in PDFs, or contradicts itself from page to page, you're not alone.
Adrienne Ritchie will show you how your website's structure, technical setup, and UX decide whether AI can find, understand, and recommend your school at all. You'll leave with a practical way to build one site that works both for prospective students and the AI tools now shaping their search.
Join us Wednesday October 28 at 2:30pm ET for an informative session where you'll learn:
- How to make sure your website gives clear, consistent answers about your programs, costs, and deadlines
- The behind-the-scenes fixes that determine whether AI tools can actually find and read your site
- How good design choices help both prospective students and AI understand your institution
- How to figure out what to fix first, and how to tell if it's working
Save your spot
Meet the Speaker: Adrienne Ritchie, OHO Digital Marketing Senior Data Analyst & SEO Strategist
Adrienne is a digital marketing strategist with 15+ years of experience in SEO, AI-driven optimization, analytics, and multi-channel campaign planning. She brings a blend of creative problem solving and a deep analytical mindset, ensuring data guides every strategy she develops.
At OHO, Adrienne specializes in search optimization, conversion rate improvements, and performance measurement, helping organizations translate brand goals into measurable results. She is known for turning complex insights into clear, actionable recommendations and for empowering teams through thoughtful training and collaboration.