OHO U Webinar: The AI-Driven College Search – 2026 Survey Results
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Students aren’t just experimenting with AI anymore; they’re relying on it.
Jim Dalglish shares updated findings from OHO’s 2026 national research, building on last year’s study to unpack how student behavior has shifted, and what it means for your enrollment strategy.
- Are students still experimenting with AI, or starting their search there?
- Are they clicking through to your website, or staying inside AI tools?
- And how much do they actually trust the answers they’re getting?
The biggest change isn’t just that more students are using AI, it’s how deeply it’s shaping what they see, what they consider, and where they go next.
Meet the Speaker: Jim Dalglish
Jim Dalglish is a UX research and strategy leader with more than 14 years of experience at OHO, where he built and led the firm’s research practice from the ground up. His work focuses on understanding how people make complex decisions, with deep expertise in higher education.
Jim has led research and strategy engagements for a wide range of organizations including Harvard, Yale, Columbia, and the University of Pennsylvania, as well as clients in healthcare, financial services, SaaS, e-commerce, and media. He specializes in translating user insights into actionable digital, marketing, and product strategies.
His current work explores how artificial intelligence is reshaping the prospective student journey and decision-making process.