Webinar: 2021 Business Schools Marketing Benchmark Report

How Did Top Business Schools Invest in Digital Marketing Last Year?

We analyzed and ranked digital media spends from 94 business schools for all of 2020 to understand how much schools spent – or didn't – on paid search. We also conducted an organic search audit to see which business schools generate the most traffic from Google search.

Is Your School Being Outspent?

In total, the 94 business schools we analyzed spent over $16 million combined on paid search ads.

• $261,000 average paid search media spend (annual)
• $97,000 median paid search media spend (annual)

Except for the top quartile of schools, we found a decline in paid search spend in the second half of 2020.

Competitor Data You Can Use

During the webinar, we will help you understand your competitors and to make decisions about your own digital marketing investments. Including:

• Organic search value generated by top business schools
• First-page keywords by school
• Paid search spend by month
• Annual investment in paid search
• Quartile analysis of media spend
• Annual media spend trends