Empty conference hall

6 Essential Conferences for Hospital and Health System Marketers in 2023

What are the essential 2023 marketing, communications, and web conferences for hospital and health system marketers? 

Who doesn't enjoy attending healthcare marketing conferences? They're not only a fun break from the 9-to-5 but are also invaluable for friendly socializing, professional networking, information gathering, and personal development.

Since you might only be able to attend an event or 2 per year, it’s important that you get the most out of your time and travel investment.

I've attended many conferences for hospital and health system marketers over the years, but this list represents my personal favorites — the ones I recommend to colleagues and clients and the ones I try and attend as frequently as possible.

1. Healthcare Marketing & Physician Strategies (HMPS) Summit 2023

Heading into its 28th year. the Healthcare Marketing & Physician (HMPS) Summit appeals strongly to senior-level leaders in marketing, communications, business development, digital, and physician relations. The organizers pride themselves on being at the forefront of trends, opportunities, and challenges — and tackling them head-on.

Mark your calendar: April 17 - 19, 2023 — in Austin, TX

2. Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) Annual Conference

MASHSMD, an official affiliate of the Society for Healthcare Strategy & Market Development (SHSMD), brings together healthcare PR, marketing, communications, and strategic planning professionals from Virginia, Maryland, and Pennsylvania. Their annual conference offers keynote presentations, educational sessions, and an awards luncheon. 

Mark your calendar: May 9 - 11, 2023 — in Philadelphia, PA

3. New England Society for Healthcare Communications (NESHCo) Annual Conference

NESHCo is New England’s premier professional society for healthcare communications, public relations, marketing, advertising, and public affairs. Their spring 2023 event in Boston will channel the revolutionary spirit as the group explores “what’s next” in healthcare. Don't miss the annual Lamplighter Awards dinner and gala! 

Mark your calendar: May 30 - June 1, 2023 — in Boston, MA

4. SHSMD Connections 2023

The Society for Healthcare Strategy & Market Development (SHSMD) bills its annual gathering as the nation’s leading conference for healthcare strategy and market development professionals. The conference's size enables diverse programming with tracks ranging from marketing and digital engagement to career and leadership development. 

Mark your calendar: September 10 - 12, 2023 — in Chicago, IL

5. Healthcare Internet Conference (HCIC) 2023

The Healthcare Internet Conference (HCIC) is ideal for healthcare marketing and IT executives from hospitals, health systems, group practices, integrated networks, and health plans. It combines a trade show featuring vendor exhibits with educational programming focused on the intersection of marketing and technology.

Mark your calendar: November 5 - 8, 2023 — in Los Angeles, CA

6. Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Annual Conference

CHPRMS members throughout the Southeast support a variety of organizations, from academic medical centers to independent physician practices. Details are still being finalized but their late fall conference typically features educational sessions, keynote speakers, networking opportunities, and an evening awards gala. 

Mark your calendar: October 18 - 20, 2023 — Ashville, NC

What are your favorite hospital and health system marketing conferences? If you've got an essential conference that I overlooked, I'd love to hear about it