Webinar – Be Found: How Prospective Students Discover Your Content in AI and Search
We’re not talking about theories. We’re sharing real insights from millions of queries analyzed through OHO’s AI Visibility Scorecard — the only tool designed specifically for higher ed to understand and improve how content appears in AI-generated responses.
OHO Managing Director and Founder Jason Smith will show you how AI platforms interpret your content, and how to see where your institutional story is showing up… or not.
Watch the recording and learn:
- How LLMs select and surface content
- How outdated or inconsistent messaging distorts student perception
- How to benchmark your site using OHO's AI Visibility Scorecard
- What content formats AI prefers — and how to align your strategy
If you lead digital strategy, content, or enrollment marketing, this session will help you understand what AI is really seeing — and how to ensure students discover your story, not someone else’s version of it.