OHO U Webinar: Grab the Moment and Build an AI Strategy
Join Us Wednesday, September 23 at 2:30pm ET
Turn AI disruption into an advantage for enrollment and brand
If you're feeling the pressure to respond to AI with a growing collection of tools, tactics, pilots, and point solutions, you're not alone. But reacting to every new development isn't an AI strategy.
OHO Founder Jason Smith will help you step back from the noise. You'll understand how AI is actually changing the way prospective students discover, evaluate, and choose, and learn how you can set a clear vision that reaches prospects and builds your brand.
Join us, Wednesday, September 23 at 2:30pm ET, for a strategic session where you'll learn:
- How to develop a cohesive marketing strategy aligned with student journeys
- Practical ways to keep your teams focused and moving towards the same goal(s)
- The governance required to ensure your output is consistent with your brand identity
- How to measure your performance and adjust as needed
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Meet the Speaker: Jason Smith, OHO Managing Director and Founder
For over 20 years, Jason has led a team of strategists, designers, UX researchers, marketers, and developers who help colleges and universities solve complex digital challenges—from launching major websites to driving enrollment through digital marketing.
A former designer and creative director, Jason brings a deep appreciation for how storytelling, design, and technology can work together to reach the right audiences and move institutions forward. He’s worked with 37 of the top 100 U.S. colleges and universities, guiding leaders through projects that clarify their goals, connect with users, and elevate their digital presence.