OHO U Senior Marketing Leadership Summit
Thursday, October 15
1:30 pm ET - 4:30 pm ET
A Free Conference Exclusively for Senior Higher Ed Marketing Leaders
Just as your team needs the right tools and strategies to excel in the current landscape, you need insights into how to guide them to success.
At the OHO U Senior Marketing Leadership Summit, you'll hear from marketing VPs at other higher education institutions who will share what's working for them and their teams — as well as what's not. You'll also have the opportunity to hear from professional "Idea Whisperer" Tamsen Webster, as she draws on her 20 years experience in brand and message strategy and four years as a TEDx Executive Producer to teach you how to develop messages people say YES to.
Join Us Thursday, October 15 from 1:30 pm ET to 4:30 pm ET – Request Your Invitation Today!
Keynote: Getting the Green Light
How to Build Messages People Say YES To, with professional "Idea Whisperer" Tamsen Webster
No matter your role, you’re often in the business of changing behavior. Often that means you need to change beliefs first. Or do you? What if some of the age-old wisdom around driving action actually works against creating real change?
Session 1: Conversations with Leaders
A Panel Discussion on the Year 2020 in Higher Education and What Comes Next
You'll learn how other VPs are managing work demands, avoiding employee burnout, and managing up during the COVID-19 pandemic.
Gene Begin: Vice President, Marketing & Communications, Wheaton College
Bill Campbell: Vice President of Marketing & Communications, Chatham University
Terry Flannery: Interim Vice President for Marketing & Communications, Stony Brook University
Liz Walsh: Associate Vice President, University Communication & Marketing, Villanova University
Session 2: Growing Your Brand from Regional to Global Prominence
Dean John A. Quelch from the Miami Herbert School of Business shares his unique insights into identifying an independent market position, attracting international students, and what the next five years holds for higher education marketing.
Free Book for All Participants
All attendees will receive a copy of Terry Flannery's upcoming book, How to Market a University: Building Value in a Competitive Environment, releasing on January 12, 2021.
We Also Have Sessions for Your Team!
We're running 4 weeks of sessions for your team members to up their digital marketing and content strategy game.