The Northwestern University Campus

Chicago In-Person Bootcamp: Slides

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Whether you couldn't join us for the Chicago OHO U 2023 In-Person Bootcamp, or you're looking to get caught up on something you missed during the event, the presentation slides can be accessed using the links below.

A group of Bootcamp attendees seated at round tables watching a presentation at the front of the room

Keynote: Planning Your Last Comprehensive Website Redesign

Explore why now is the time to start thinking about website redesign as an on-going evolution rather than a tear down and complete rebuild every five to seven years.

Georgy Cohen, Director of Digital Strategy

Higher Education Homepage Trends

What makes a great homepage? Informed by 10 years of user research, Georgy pulls apart the layers of UX, visual design, content strategy, and branding to reveal the building blocks of successful homepages.

Headshot of Jason Smith, Founder and Managing Director, OHO

The 3 Ways Schools Need to Use SEO

We find that many colleges and universities want to “do SEO” but don’t understand where to start. In this very practical talk, Jason explains three strategies for optimizing pages for search including program/degree pages, branded search, and content marketing.