Executives in a meeting

OHO U Webinar: Growing Executive Education – Marketing Custom Programs to Corporate Buyers

Watch the Recording

With employer-sponsored education spending set to top $30 billion, colleges and universities have a rare opportunity: to become the go-to partner for workforce training. Yet many institutions are still marketing executive education as a B2C offering, even when programs are bought, approved, and funded by corporate teams.

In this webinar, Jason Smith will walk through what OHO’s original research uncovered about corporate buyers, and how higher-ed marketing teams can use those insights to grow custom programs and employer partnerships.

You’ll learn how to:

  • Identify the roles and decision-makers involved in buying executive education
  • Position and market custom programs for corporate audiences
  • Shift messaging from learner-focused to buyer-focused
  • Understand how digital channels support B2B executive education marketing

 
 
Meet the Speaker

Jason Smith, OHO Managing Director and Founder

Jason Smith

For over 20 years, Jason has led a team of strategists, designers, UX researchers, marketers, and developers who help colleges and universities solve complex digital challenges—from launching major websites to driving enrollment through digital marketing.

A former designer and creative director, Jason brings a deep appreciation for how storytelling, design, and technology can work together to reach the right audiences and move institutions forward. He’s worked with 37 of the top 100 U.S. colleges and universities, guiding leaders through projects that clarify their goals, connect with users, and elevate their digital presence.