OHO U Webinar: Content Strategy for the AI Era
Same Goals, New Gatekeeper: Rethinking Content Strategy for AI
The purpose of content strategy hasn’t changed. Your content still needs to be useful, usable, and findable. What has changed is how prospective students experience it. More and more, they meet your institution through AI. These tools read your website, summarize it, and decide what to repeat. If your content is outdated, inconsistent, or vague, AI will say so on your behalf, or it won’t mention you at all.
Dr. Mike Powers will help your institution adapt your content strategy for an audience that now includes AI, walking through:
- How to audit what you have
- How to define your core content strategy
- How to structure what you create
- Messaging AI can quote accurately
- Workflows and governance that keep it all trustworthy over time
- Measurement to prove it's all working together
Save Your Spot
Meet the Speaker: Dr. Mike Powers
Mike Powers is a senior digital strategist at OHO and an award-winning higher ed speaker. A former academic, he is as surprised as anyone to find that he has over three decades of higher ed experience. Mike has taught classes, planned budgets, managed social media, run websites and carried out many, many other duties as assigned. As senior digital strategist at OHO, he helps clients find sustainable ways to create user-oriented, on-brand content.