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OHO U Online Conference: The New Playbook for Digital Enrollment Marketing

Thursday, April 16
1:00 - 4:00 pm ET

Free Half-Day Online Conference for Higher Ed Marketers

If you feel like the higher ed marketing playbook is constantly being rewritten, you're not alone. 

Your prospective students are discovering institutions in new ways: through AI tools, social platforms, and nonlinear research journeys that don’t follow the traditional enrollment funnel. At the same time, the digital channels your school relies on—search, paid media, and emerging platforms—are evolving rapidly.

Join OHO for a half-day online conference designed for higher ed marketing teams navigating this shift.

Through a series of short, practical sessions led by OHO's team of digital experts, you’ll learn how to adapt your strategy to this changing digital landscape.
 

Session Lineup:
Britnie Morris Wylie
Britnie Morris Wylie

The New College Search Journey
Explore how student decision-making has become nonlinear, shaped by cross-platform research and AI-driven discovery.

Adrienne Ritchie
Adrienne Ritchie

SEO in the Age of AI
Learn how AI Overviews and answer engines are reshaping search—and what it takes to maintain visibility through authority, structure, and entity signals.

Jordan McDonald
Jordan McDonald

What's Changing in Paid Media
Get up to speed on the latest shifts across paid media platforms and how to adapt your strategy to take advantage of new opportunities.

Tess MacCurdy
Tess MacCurdy

Search Still Wins
Understand why high-intent search remains critical—even as AI reduces clicks—and how to use it to defend your brand and inform broader strategy.

Anna Whinnery
Anna Whinnery

TikTok’s Influence on Students’ Search
See how TikTok is redefining discovery for Gen Z and what it means for your SEO, paid search, and content strategies.

Carrie Hopkins
Carrie Hopkins

How CTV Drives Enrollment Demand
Discover how connected TV can accelerate mid-funnel engagement and drive measurable impact on applications when integrated with your broader media mix.

 
Reserve your spot today.

You’ll leave with practical ideas your team can apply immediately and position your team for the next era of enrollment marketing.

 

 

Join Us April 16 at 1:00 pm ET