OHO U Online Conference: The New Playbook for Digital Enrollment Marketing

If you feel like the higher ed marketing playbook is constantly being rewritten, you're not alone. 

Your prospective students are discovering institutions in new ways: through AI tools, social platforms, and nonlinear research journeys that don’t follow the traditional enrollment funnel. At the same time, the digital channels your school relies on—search, paid media, and emerging platforms—are evolving rapidly.

OHO's half-day online conference held in April 2026 was designed for higher ed marketing teams navigating this shift.

Catch up with our series of short, practical sessions led by OHO's team of digital experts; you’ll learn how to adapt your strategy to this changing digital landscape.
 

Watch the Recordings

The New College Search Journey Explore how student decision-making has become nonlinear, shaped by cross-platform research and AI-driven discovery.

SEO in the Age of AI Learn how AI Overviews and answer engines are reshaping search—and what it takes to maintain visibility through authority, structure, and entity signals.

What's Actually Changing in Paid Media–and What Isn't Get up to speed on the latest shifts across paid media platforms and how to adapt your strategy to take advantage of new opportunities.

Search Still Wins Understand why high-intent search remains critical—even as AI reduces clicks—and how to use it to defend your brand and inform broader strategy.

TikTok’s Influence on Students’ Search See how TikTok is redefining discovery for Gen Z and what it means for your SEO, paid search, and content strategies.

How CTV Drives Enrollment Demand Discover how connected TV can accelerate mid-funnel engagement and drive measurable impact on applications when integrated with your broader media mix.