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6 Must-Attend Conferences for Hospital and Health System Marketers in 2024

Where will we see you in 2024? If you're a hospital or health system marketer, it's never too early to start making your conference plans! 

Who doesn't relish the opportunity to attend healthcare marketing conferences? They're a delightful escape from the daily grind, offering not just a chance for enjoyable socializing, but also a goldmine of benefits like professional networking, learning, and growth.

Given that your calendar may only allow for a conference or two each year, it's vital to maximize the value of your time and travel investment.

In my years of attending conferences tailored to hospital and health system marketers, I've accumulated a list of personal favorites. These are the ones I enthusiastically recommend to both colleagues and clients and eagerly anticipate attending whenever possible:

1. Healthcare Marketing & Physician Strategies (HMPS) Summit 2024

Nearing its 30th anniversary this year. the Healthcare Marketing & Physician (HMPS) Summit appeals strongly to senior-level leaders in marketing, communications, business development, digital, and physician relations. The organizers pride themselves on being at the forefront of trends, opportunities, and challenges — and tackling them head-on.

Mark your calendar: April 17 - 19, 2024 — in Las Vegas, NV

2. Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) Annual Conference

MASHSMD, an official affiliate of the Society for Healthcare Strategy & Market Development (SHSMD), brings together healthcare PR, marketing, communications, and strategic planning professionals from Virginia, Maryland, and Pennsylvania. Their annual conference offers keynote presentations, educational sessions, and an awards luncheon. 

Mark your calendar: May 7 - 9, 2024 — Richmond, VA

3. New England Society for Healthcare Communications (NESHCo) Annual Conference

NESHCo is New England’s premier professional society for healthcare communications, public relations, marketing, advertising, and public affairs. Their spring 2024 event in Rhode Island's Newport promises delightful sightseeing but also much learning and development. Don't miss the annual Lamplighter Awards dinner and gala! 

Mark your calendar: May 29 - 31, 2024 — in Newport, RI

4. SHSMD Connections 2024

The Society for Healthcare Strategy & Market Development (SHSMD) touts its annual gathering as the nation’s leading conference for healthcare strategy and market development professionals. The conference's size and reputation enable diverse programming with tracks ranging from marketing and digital engagement to career and leadership development. 

Mark your calendar: October 13 - 15, 2024 — in Denver, CO

5. Healthcare Internet Conference (HCIC) 2024

The Healthcare Internet Conference (HCIC) is ideal for healthcare marketing and IT executives from hospitals, health systems, group practices, integrated networks, and health plans. It combines a trade show featuring vendor exhibits with educational programming focused on the intersection of marketing and technology.

Mark your calendar: November 11 - 13, 2024 — in Austin, TX

6. Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Annual Conference

CHPRMS members throughout the Southeast support a variety of organizations, from academic medical centers to independent physician practices. Details are still being finalized but their late fall conference typically features educational sessions, keynote speakers, networking opportunities, and an evening awards gala. 

Mark your calendar: Date and location not yet released

What are your favorite hospital and health system marketing conferences? If you've got a "must-attend" conference that I've overlooked, I'd love to hear about it