OHO U Webinar: Life After Redesign — Setting the Stage for Website Success
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Once you launch a website, you’ve got to live with it. How can you hold your site accountable to the strategy behind it? How can you ensure that your organization is structured to keep feeding the beast?
Your higher ed website needs certain things in order to succeed:
• Clearly defined roles and workflow
• A process for ongoing auditing and revision of content
• A content planning approach
• Editorial decisions informed by user needs and institutional priorities
• A community of editors who are trained and supported to fulfill their website responsibilities
In this webinar, we will talk about how to ensure that you can continue to meet these needs over the life of your site, ensuring it keeps supporting your communications needs, driving your key conversions, and staying healthy in terms of quality, findability, and performance.
Sarah most recently led digital communications strategy for Dartmouth College’s $3 billion comprehensive fundraising campaign. Before moving to advancement, she was the UX team lead for Dartmouth's web services team, overseeing content strategy, user experience, accessibility, and support for more than 200 client sites across the institution. In all, Sarah has managed strategy for more than 90 Drupal website projects (so far). In her free time, she enjoys gardening, knitting, painting, and reading mysteries.
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How can we ensure our site content is diverse and inclusive?
The process of making your site more diverse and inclusive starts with creating institution-wide processes to review your content for diversity, equity, and inclusion (DEI) at every stage of its lifecycle. Regularly auditing your content for DEI — and refining your processes over time — will help ensure that your site accurately reflects the diverse range of voices within your community.
Content Strategy
Got a great story to tell? Not sure how to do it? OHO helps you make your content more effective and your content development process more efficient so that your organization stands out.