OHO U Webinar: Herding Cats — a Practical Primer on Leading a Successful Website Redesign
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Congratulations! You and your team are tasked with spearheading the relaunch of the most visible and expensive marketing investment – your college or university website. You’re overwhelmed: how do you start tackling a project that is massive, important and touches so many people?
Based on experience from more than 100 higher education website relaunches, this session will provide you with a 7-step, practical plan to build alignment and consensus with your team — and give you a vision of what to expect during the project. Plus, we’ll cover solutions to common pitfalls that cause delays, missed expectations, and too many late nights. This session will equip you with a full-project perspective and immediate action items that you can use with your team to get organized for success.
As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.
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7 Key Steps to a Website Redesign
To help you dive in, we’ve outlined a seven-point action plan — if you follow it, you’ll end up with a good understanding of what pain points need to be addressed, and some first thoughts on all of the key areas for a new website.
Website Redesigns
What sets us apart from other digital agencies? Our industry expertise, a focus on customer journey, and a sustainable content strategy.