OHO U Webinar: How AI Actually Reads Your Website – Structure, Schema, and Context
Join us Wednesday, February 4 at 2:30 ET
AI is already answering questions about your school, often before prospective students ever visit your site. But tools like ChatGPT and Gemini don’t “read” your website the way you might expect.
Join OHO’s digital strategy, development, and SEO experts for a practical, behind-the-scenes look at how AI systems interpret your content, and what that means for visibility and trust in AI-driven answers.
You'll learn how to:
- Understand how AI retrieves and summarizes web pages
- Know where schema helps – and where it doesn't
- Improve page structure and clarity for AI and search
- Reduce the risk of incorrect or misleading AI answers
Meet the Speakers
Adrienne Ritchie, Digital Marketing Senior Data Analyst and SEO Strategist
Adrienne is a seasoned digital marketing leader with experience building high-performing, multi-channel marketing and communications programs that drive organizational growth. With deep expertise in channel strategy, analytics, and training, she excels at translating brand vision into cohesive, results-driven campaigns across digital and traditional platforms. At OHO, she helps clients strengthen visibility, engagement, and conversion through thoughtfully executed, insight-led marketing initiatives.
Rian Islam, Digital Marketing Technical Analyst
Rian brings deep experience from leading high-growth tech startups in Bangladesh, including guiding a company through acquisition. With expertise in growth marketing, branding, product development, and analytics, he specializes in turning data into strategies that drive real business impact. As a Digital Marketing Technical Analyst at OHO, he helps clients leverage the most advanced, trusted tools and actionable data to optimize performance, increase visibility, and maximize ROI.
Akeem Williams, Director of Development & QA
In Akeem's extensive career in the web, he’s had the opportunity to work in the roles of a UX designer, visual designer and developer. He ultimately fell in love with problem solving in code but loves it even more when solutions require a strategic intersection of design and development. At OHO, he guides front end developers, back end developers and QA analysts, who have a passion for their craft and pushing the user experience of website visitors, CMS content managers and other developers alike.
Register to Reserve Your Spot
Learn how to make sure AI gets your story right with practical tips you can use right away.