OHO U Webinar: How AI Actually Reads Your Website – Structure, Schema, and Context
Watch the recording
AI is already answering questions about your school, often before prospective students ever visit your site. But tools like ChatGPT and Gemini don’t “read” your website the way you might expect.
OHO’s digital strategy, development, and SEO experts present a practical, behind-the-scenes look at how AI systems interpret your content, and what that means for visibility and trust in AI-driven answers.
You'll learn how to:
- Understand how AI retrieves and summarizes web pages
- Know where schema helps – and where it doesn't
- Improve page structure and clarity for AI and search
- Reduce the risk of incorrect or misleading AI answers
Meet the Speakers
Adrienne Ritchie, Digital Marketing Senior Data Analyst and SEO Strategist
Adrienne is a seasoned digital marketing leader with experience building high-performing, multi-channel marketing and communications programs that drive organizational growth. With deep expertise in channel strategy, analytics, and training, she excels at translating brand vision into cohesive, results-driven campaigns across digital and traditional platforms. At OHO, she helps clients strengthen visibility, engagement, and conversion through thoughtfully executed, insight-led marketing initiatives.
Akeem Williams, Director of Development & QA
In Akeem's extensive career in the web, he’s had the opportunity to work in the roles of a UX designer, visual designer and developer. He ultimately fell in love with problem solving in code but loves it even more when solutions require a strategic intersection of design and development. At OHO, he guides front end developers, back end developers and QA analysts, who have a passion for their craft and pushing the user experience of website visitors, CMS content managers and other developers alike.