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Keeping ahead of the latest in digital strategy is a tall order when things change as quickly as they do online. Watch quick (45 minutes or so), to-the-point webinars that provide solid strategies that you can apply right now to your website, web application, or marketing strategy. We'll regularly feature a live or recorded webinar that makes digital strategy easy to learn and apply. For the full list of available recorded webinars, check out the links to the right.
Reaching Adult Learners for Online Programs
Driving Continuing Students and Adult Learners to Your Site
With nearly 30% of the 18 million college students being over age 25, American colleges and universities are tailoring their programs to reach these "non-traditional" college students with more flexible evening and weekend classes, fully online programs, and hybrid programs that combine classes offered both on- and off-site.
As degree completion options expand and student expectations of program offerings grow, schools need to know how to reach these students.
Drawing from 5 years of national and regional research in the adult learners demographic, OHO Interactive Managing Director Jason Smith will present a 35-minute session the serves a cohesive persona of this adult learner:
In this practical session you'll be introduced to strategies to: