OHO Webinar Series: Learn Digital Strategies for Free.
Keeping ahead of the latest in digital strategy is a tall order when things change as quickly as they do online. Watch quick (45 minutes or so), to-the-point webinars that provide solid strategies that you can apply right now to your website, web application, or marketing strategy. We'll regularly feature a live or recorded webinar that makes digital strategy easy to learn and apply. For the full list of available recorded webinars, check out the links to the right.
Featured Webinar:
Reaching Adult Learners for Online Programs
Driving Continuing Students and Adult Learners to Your Site
With nearly 30% of the 18 million college students being over age 25, American colleges and universities are tailoring their programs to reach these "non-traditional" college students with more flexible evening and weekend classes, fully online programs, and hybrid programs that combine classes offered both on- and off-site.
As degree completion options expand and student expectations of program offerings grow, schools need to know how to reach these students.
Drawing from 5 years of national and regional research in the adult learners demographic, OHO Interactive Managing Director Jason Smith will present a 35-minute session the serves a cohesive persona of this adult learner:
- How does the adult learner differ from the "traditional" undergraduate and graduate student?
- What tools does the prospective student use to find and to select a school?
- What are the key questions adult learners need answered to make an informed decision?
- What are the best marketing approaches to reach and appeal to this unique market segment?
In this practical session you'll be introduced to strategies to:
- Increase your inquiries from and enrollment of qualified prospects
- Increase conversion from site visitor to program applicant
- Leverage SEO and paid search ad campaigns to drive traffic
