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Building a successful digitial strategy requires you to keep up on the latest trends and techniques. Our webinars are designed to provide solid strategies you can easily incorporate into your marketing strategy, website, or other digital properties. Access all of our on-demand webinars in the list to the right and check out our featured webinar below.
Reaching Adult Learners for Online Programs
Driving Continuing Students and Adult Learners to Your Site
With nearly 30% of the 18 million college students being over age 25, American colleges and universities are tailoring their programs to reach these "non-traditional" college students with more flexible evening and weekend classes, fully online programs, and hybrid programs that combine classes offered both on- and off-site.
As degree completion options expand and student expectations of program offerings grow, schools need to know how to reach these students.
Drawing from 5 years of national and regional research in the adult learners demographic, OHO Interactive Managing Director Jason Smith will present a 35-minute session the serves a cohesive persona of this adult learner:
In this practical session you'll be introduced to strategies to: