Blog

The face of online-learning is changing. Gone are the days of niggling, sarcastic jokes about online degrees as we face an increasingly mobile, tech-savvy, and education-hungry world. And really, it only makes sense given the increasing cost of education and the reality that many degree seekers today must fit their learning in-between an ever-packed schedule of family care, personal business, and demanding jobs. So it's with great excitement that we announce our contribution to that changing tide in the form of Norwich University's new online programs website: Norwich University Online.

The hits just keep on coming here at OHO as we've been awarded four (count 'em, four!) 2012 MarCom Awards for our work with Boston Society of Architects, Uncommon Schools, and Northeastern University's School of Law. The awards, which were announced earlier this month, represent a broad range of the best websites, most inventive communications collateral, and greatest marketing campaigns around. Since OHO won for a broad range of services and clients, read on for details about the winning entries.

Thank you America.  

Thank you Mitt Romney.

What a year.  The election is over and I’m very pleased to be able to announce that OHO Interactive was the lead interactive firm that powered MittRomney.com and all of the digital, social and mobile properties for the Romney-Ryan ticket.  While OHO isn’t a political firm, we are passionate about digital user engagement and are amazed at the enormous opportunity we’ve had to integrate the most cutting-edge technologies into a single digital platform: web, social, mobile, commerce, and data.

A number of years ago, everyone from sensationalist bloggers to your next-door neighbor was sure the traditional news media, from weekly and daily newspapers to magazines, was on its deathbed. Little did they know the sentiment they were hearing wasn't a death knell for the news industry but rather a signal that the industry was changing. Digital distribution was soon declared king, and from dedicated apps to revamped websites, traditional news publishers quickly adapted to shrinking subscriber pools and shifting news consumption habits. Now, on the heels of Newsweek's announcement of a new digital-only strategy, the Vineyard Gazette, a news institution on Martha's Vineyard, has launched a completely new, OHO-architected web experience that brings the local news publisher into the digital news age in style.

Pop quiz: when was the last time you checked your personal email on your laptop or desktop computer?  If you answered "don't remember," chances are you're part of a growing trend of email users who are, rather than powering on their old, dusty desktops, using their mobile devices (tablets, smartphones, etc.) more and more to consume email and web content.  In truth, as our mobile gadgets become smarter, feature-richer, and enabled to handle our ever-increasing data habit this trend only makes sense.  But it also underscores a critical need in the marketing community that's only just now rearing its head: a mobile-friendly email communications plan should be at the top of every marketing & communications professional's marketing strategy.

If you, like a lot of us at OHO, remember graduating high school, college, or graduate school and being promised access to a wide, hyper-connected network of eager-to-chat-and-help fellow alumni only to be met with the reality of a few crudités-flecked local minglers and an Excel spreadsheet filled primarily with out-of-date email addresses and a bunch of names you've never heard before, this latest launch announcement may cause your ears to perk up.  As part of their commitment to the mission of ensuring their network of students get to and through college, OHO and charter school network KIPP have launched an exciting new, socially-driven alumni portal called KIPPster.

For those of you who were dying to see more than just our two shots of the Northeastern University School of Law 2012-2013 viewbook, we've got great news: Northeastern has partnered with zmags to digitize the entire book.  That means even those of you not on Northeastern's mailing list can take a gander at every one of its 28 gorgeous pages at your own leisure.

The digital viewbook can be seen here.  Happy flipping!

Hey there and welcome back to our series, The Best Stuff on the Web, in which we break out our plumber's tools, make sure our belts are nice and tight, and inspect that series of tubes we call the internet to find the greatest stuff (best websites, most innovative designs, coolest features, most mind-blowing [insert awesome thing here], etc.) we've seen this year.  While our last entry celebrated the second coming of the zoetrope vis-à-vis the recent web trend of parallax scrolling, this time around we're looking at parallax scrolling's spiritual companion: the supertall, single page website.

Think back to the year 2000.  Though surely a distant memory for many of us (the fashion, the music, dial-up internet - yikes!), the beginning of the new century marks a special place in OHO's heart.  It was the year we officially opened our doors for business and started, despite humble beginnings, our tradition of tireless customer service met with cutting edge work.

Hey there and welcome to a new series we're putting on the blog: The Best Stuff on the Web.  In this series, we'll cover the best websites, design concepts, development trickery, and other fun bits we've seen across the web.  It's worth noting the things we'll discuss are not OHO's own work, but rather the stuff we've seen that makes us proud we work on the web.  You'll see a number of posts like this for the conceivable future, but this is our inaugural post so let's get things started.

Getting excited about the newest web tools and techniques is something every front end developer can relate to and after attending An Event Apart, Boston, we could hardly wait to turn up the volume on some of our development practices, in this instance, preprocessing our CSS. There are multiple ways to preprocess CSS or Cascading Style Sheets but two most popular are SASS & LESS.