“What are you guys doing with mobile?” It’s a question that gets lobbed our way seemingly daily. Truth be told, it’s an important question to ask, as the digital space is being shaped by the ever-improving devices we use (rather than the other way around). But it’s also a loaded question, as the notion of “mobile,” thanks to all those ever-improving, continuously-advancing devices, has become stratified. While at one time a simple, stripped down mobile site was enough, their successors (namely the “app-ification” of the web and, more recently, responsive designed sites) have sought another revolution. So which of these three concepts has reigned victorious and won OHO’s favor? Let the battle begin.