What we did
StudentCity, a division of TUI Travel and sister company to GradCity, is North America’s leading tour operator for spring, winter, and summer break trips for college students. Their website redesign project called for a new visual identity that appeals to and motivates their target audience to book a trip.
- Website Redesign – Design fully immersive digital experience that increases conversions and implement responsive design to better serve growing number of visitors from mobile devices.
- Third-Party Integration – Integrate with HubSpot, a third-party system that helps StudentCity’s marketing and sales teams better track and manage the customer journey.
- Drupal Development – Build a Drupal-based content management system that provides the marketing team with more control and efficiency in website management including content edits, image uploads, and more.
Launch: August 2014