Our Work


Student travel website redesign and third-party system integration leads to increased conversions and optimized experience for visitors on mobile devices.
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What we did

  • StudentCity travel website in desktop
  • StudentCity travel website in desktop
  • StudentCity travel website in tablet
  • StudentCity travel website in mobile
  • StudentCity travel website in laptop

StudentCity, a division of TUI Travel and sister company to GradCity, is North America’s leading tour operator for spring, winter, and summer break trips for college students. Their website redesign project called for a new visual identity that appeals to and motivates their target audience to book a trip.

  • Website Redesign – Design fully immersive digital experience that increases conversions and implement responsive design to better serve growing number of visitors from mobile devices.
  • Third-Party Integration – Integrate with HubSpot, a third-party system that helps StudentCity’s marketing and sales teams better track and manage the customer journey.
  • Drupal Development – Build a Drupal-based content management system that provides the marketing team with more control and efficiency in website management including content edits, image uploads, and more.

Launch: August 2014

Further Reading

  • California Baptist University

    Higher education website redesign guided by research findings results in modern, user-centered website reflective of the overall student experience.

  • GradCity (TUI Travel)

    Website redesign and integration of third-party systems improves lead generation and sales process for industry-leading student travel company.

  • CIEE

    Digitally based sweepstakes for study abroad program provider results in improved company branding and an increase in leads generated from the website.