Our Work

StudentCity

Student travel website redesign and third-party system integration leads to increased conversions and optimized experience for visitors on mobile devices.
  • a person icon with three stars underneath
  • an award ribbon
  • a pencil and ruler drawn on a web browser window
  • a pencil and a piece of paper
  • A magnifying glass icon

What we did

StudentCity, a division of TUI Travel and sister company to GradCity, is North America’s leading tour operator for spring, winter, and summer break trips for college students. Their website redesign project called for a new visual identity that appeals to and motivates their target audience to book a trip.

  • Website Redesign – Design fully immersive digital experience that increases conversions and implement responsive design to better serve growing number of visitors from mobile devices.
  • Third-Party Integration – Integrate with HubSpot, a third-party system that helps StudentCity’s marketing and sales teams better track and manage the customer journey.
  • Drupal Development – Build a Drupal-based content management system that provides the marketing team with more control and efficiency in website management including content edits, image uploads, and more.

Launch: August 2014

Further Reading