What we did
Seventh Generation needed a new website incorporating e-commerce capabilities to support online direct-to-consumer distribution while also communicating core values of service and inspiration.
Their new Drupal-based website integrates social media, community, and upsell features, while offering various avenues for user engagement and conversion.
- User Engagement – Launch 7th Gen Nation, a membership program offering rewards, games, and video that encourages multiple visits and brand loyalty, and integrate with a backend database that tracks and responds to member activities.
- Social Media Integration – Feature Seventh Generation’s Facebook, Twitter, and YouTube channels across the site with a full integration.
- Product Marketing – Incorporate demographic and behavioral data based cross-sell and upsell features on every product page and showcase specific products and promotions in a new dynamic slider on the homepage and other high level pages.
- Flexible Technology – Create an open template for customized landing pages allowing for quick and easy building of content for paid search and email marketing, while prioritizing search engine optimization.
Launch: October 2012