Our Work

Seventh Generation

Website with multiple social features and new e-commerce capability increases engagement and sales for top consumer brand.
  • a pencil and ruler drawn on a web browser window

What we did

Seventh Generation needed a new website incorporating e-commerce capabilities to support online direct-to-consumer distribution while also communicating core values of service and inspiration.

Their new Drupal-based website integrates social media, community, and upsell features, while offering various avenues for user engagement and conversion.

  • User Engagement – Launch 7th Gen Nation, a membership program offering rewards, games, and video that encourages multiple visits and brand loyalty, and integrate with a backend database that tracks and responds to member activities.
  • Social Media Integration – Feature Seventh Generation’s Facebook, Twitter, and YouTube channels across the site with a full integration.
  • Product Marketing – Incorporate demographic and behavioral data based cross-sell and upsell features on every product page and showcase specific products and promotions in a new dynamic slider on the homepage and other high level pages.
  • Flexible Technology – Create an open template for customized landing pages allowing for quick and easy building of content for paid search and email marketing, while prioritizing search engine optimization.

Launch: October 2012

Further Reading

  • Tufts Health Plan

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  • Vineyard Gazette

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  • Simpson Gumpertz & Heger

    Website redesign introduces interactive features, robust search, and Drupal integration that streamlines content management and drives lead generation.