Our Work

The College of New Rochelle

Develop and implement digital strategy for higher education institution that communicates a cohesive brand across multiple schools and campus locations.
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  • a pencil and a piece of paper

What we did

With four schools serving a wide range of students including undergraduate and graduate programs and multiple campus locations, The College of New Rochelle’s heavily undergraduate-focused website did not accurately reflect their entire community. In addition, the four schools felt disengaged from one another.

In developing a new digital strategy for the school, we conducted research to better understand the unique needs of their site visitors and created a new information architecture and visual design in a responsive website.

  • User Research – Interview stakeholders and users in addition to conducting a competitor analysis to determine the best messaging for the site.
  • Website Redesign – Create responsive institutional and individual school to more effectively target prospective students, communicate the campus experience, and deliver specific information to site visitors.
  • Content Strategy – Enhance and support recruitment efforts by focusing on search engine optimization and content optimization, showcasing vibrant photography, and improving clarity of messaging across site.

Launch: December 2014

Further Reading

  • The University of Scranton

    University seeking to capitalize on momentum from a $260 million investment creates new website to increase campus visits and enrollments.

  • Cambridge College

    User research and testing drives website redesign resulting in digital unification of multiple campuses and an increase in online applications.

  • California Baptist University

    Higher education website redesign guided by research findings results in modern, user-centered website reflective of the overall student experience.