What we did
California Baptist University wanted big changes out of their website redesign. Looking to depart from their existing “corporate feel” to a design that would excite and entice prospective students, especially transfers, the university wanted to show what makes their tight-knit campus community so unique.
By incorporating findings from user and competitive research, OHO worked with California Baptist University to create a modern, user-centered website that appeals to multiple audiences while also addressing their specific and individual needs.
- Research – Conduct interviews with site users and incorporate information from findings into creation of a new website.
- Visual Design – Create a site that communicates the overall student experience and emphasizes the school’s “Live Your Purpose” ideal while highlighting their differentiators.
- Mobile – Implement a responsive design website that optimizes the user experience for visitors on mobile devices of varying screen sizes.
Launch: May 2013