Our Work

California Baptist University

Higher education website redesign guided by research findings results in modern, user-centered website reflective of the overall student experience.

What we did

California Baptist University wanted big changes out of their website redesign. Looking to depart from their existing “corporate feel” to a design that would excite and entice prospective students, especially transfers, the university wanted to show what makes their tight-knit campus community so unique.

By incorporating findings from user and competitive research, OHO worked with California Baptist University to create a modern, user-centered website that appeals to multiple audiences while also addressing their specific and individual needs.

  • Research – Conduct interviews with site users and incorporate information from findings into creation of a new website.
  • Visual Design – Create a site that communicates the overall student experience and emphasizes the school’s “Live Your Purpose” ideal while highlighting their differentiators.
  • Mobile – Implement a responsive design website that optimizes the user experience for visitors on mobile devices of varying screen sizes.

Launch: May 2013

Further Reading