Our Work

California Baptist University

Higher education website redesign guided by research findings results in modern, user-centered website reflective of the overall student experience.
  • a person icon with three stars underneath
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What we did

California Baptist University wanted big changes out of their website redesign. Looking to depart from their existing “corporate feel” to a design that would excite and entice prospective students, especially transfers, the university wanted to show what makes their tight-knit campus community so unique.

By incorporating findings from user and competitive research, OHO worked with California Baptist University to create a modern, user-centered website that appeals to multiple audiences while also addressing their specific and individual needs.

  • Research – Conduct interviews with site users and incorporate information from findings into creation of a new website.
  • Visual Design – Create a site that communicates the overall student experience and emphasizes the school’s “Live Your Purpose” ideal while highlighting their differentiators.
  • Mobile – Implement a responsive design website that optimizes the user experience for visitors on mobile devices of varying screen sizes.

Launch: May 2013

Further Reading

  • Northeastern University School of Law

    Integrated marketing strategy for higher ed incorporates digital, print, and multimedia to demonstrate positive student outcomes and increase enrollments.

  • The University of Scranton

    University seeking to capitalize on momentum from a $260 million investment creates new website to increase campus visits and enrollments.

  • The College of New Rochelle

    Develop and implement digital strategy for higher education institution that communicates a cohesive brand across multiple schools and campus locations.