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The State of Higher Education Web Teams

May 16, 2018

We surveyed marketing and communications professionals at 130 different higher education institutions to better understand the current state of higher education web teams. How are they structured? What skillsets are they adding? Are team sizes growing or shrinking?

We've analyzed the data to determine how higher education web teams are evolving, and what steps you can take to ensure your team is performing to its full potential. By filling out the form below, you'll receive immediate access to a wealth of information including:

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Budgeting for Your Higher Education Website Redesign

October 06, 2016

A higher ed website redesign project generally begins with what seems like a simple question.

“How much is this going to cost?”

The most common answer is as frustrating as it is vague.

“Well, that depends.”

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Best Practices Guide: Engaging Your Donor Community With Digital Marketing

May 19, 2016

Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.

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Higher Education Infographic: How to Build a Capital Campaign Website That Drives Giving

April 19, 2016

As more colleges and universities launch comprehensive fundraising campaigns, stand-alone campaign websites are growing in number and complexity. When done right, they act as the digital face for a campaign and hold the power to drive giving by offering rich online experiences.

Find out the four steps you should take when building a capital campaign website in our new infographic. Learn which elements can enrich your user experience and how the way your donors will change the way they use your website over time.

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Infographic: Real-Time Website Personalization

December 08, 2015

Despite being around for some time, website personalization is only now getting big attention from digital marketers. Fueled by a shift toward customer-centric marketing and the need to provide a more personalized user experience with which site visitors can connect, the number of websites using real-time personalization is poised to grow massively in 2016.

Check out our infographic on real-time website personalization to find out what it is, why it’s hot, why you should ride the wave, and how you can get started.

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Best Practices Guide: Marketing Higher Ed to Prospective Undergrads

August 19, 2015

The higher education landscape has expanded greatly over the past several decades and it continues to do so today. However, colleges of all different sorts are struggling to stick out amongst the thousands of colleges in the United States. In order to become more attractive to prospective students, schools must implement new strategies on campus, off campus, and online.

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Higher Education Infographic: Tapping Into the Brains of Prospective Students

July 15, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. Every year, the Cooperative Institutional Research Program at the Higher Education Research Institute at UCLA publish their annual Freshman Survey report, covering a wide variety of topics from career aspirations all the way to their tendencies to party. Below are some of the key trends exemplifying these incoming students and the changing academic landscape.

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What Is Web Content Strategy?

July 01, 2015

Web Content Strategy Defined

According to Kristina Halvorson, author of the seminal text "Content Strategy for the Web," content strategy means "planning for the creation, delivery, and governance of useful, usable content." Simply put, this means thinking about so much more than just what we make, but also when, where and for whom we make it, as well as *why* and *how*. We need to actively care about our content at every point in its lifecycle to ensure it succeeds, both in serving our organizational interests and our users' needs.

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Making the Case For Content: Implementing Content Strategy in Higher Ed

June 05, 2015

Higher education is not going anywhere. But it is changing - in some ways, dramatically.

In recent years, the industry has seen rapid disruption that has driven a change in the way institutions communicate. Because the need to attract, retain, and engage students, faculty, alumni, and staff has not gone away, but it has become much harder to do.

That's where digital strategy comes into play. In a challenging and competitive industry, having a plan and a purpose can be the difference between shortfall and success.

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Healthcare Infographic: Marketing Medicare to Baby Boomers

March 20, 2015

Baby Boomers make up more than a quarter of the population of the United States. That’s 77 million people who, as they reach retirement age, are seeking information and answers to questions about Medicare insurance plans. The door is wide open for healthcare marketers to capitalize on an incredible growth opportunity. But before they can start marketing to Baby Boomers, healthcare marketers need to understand how this group likes getting information about health-related matters, their online usage behaviors, and how they envision themselves.

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