Higher education is not going anywhere. But it is changing - in some ways, dramatically.
In recent years, the industry has seen rapid disruption that has driven a change in the way institutions communicate. Because the need to attract, retain, and engage students, faculty, alumni, and staff has not gone away, but it has become much harder to do.
That's where digital strategy comes into play. In a challenging and competitive industry, having a plan and a purpose can be the difference between shortfall and success.