Webinar

Webinar: Building with Drupal – Personalized Digital Experiences for Higher Education

November 09, 2018

Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education.

With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites – or to put it front and center for new Drupal projects.

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Webinar: Appealing to Gen Z in Higher Education

August 23, 2018

Over the past 8 years, OHO Interactive has engaged with more than 32,455 higher education survey participants, and had the opportunity to interact with nearly 1,000 prospective students through individual interviews and focus groups.

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Webinar: Creating a Personalized Web Experience to Drive Enrollment and Giving

April 16, 2018

Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of the content demands. But, marketers shouldn't be intimidated. If organizations have a good content strategy with solid content assets, personalization is all about leveraging and reusing these assets.

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Webinar: Make Your Data Work for You

February 28, 2018

As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fluency in your team and in your organization. But the volume of this data can be overwhelming, as well as the sheer number of metrics available, that seem to be invented daily.

So where should you start? At the core of our entire suite of marketing efforts along the consumer decision journey is your website. So let's start there.

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Webinar: From Mess To Success – How Content Strategy Can Save Your Web Project

February 12, 2015

“We need to fix the website” is a common refrain. But why? To what end? And how? A redesign project is no small feat, requiring significant time and resources to pull off. But how can you ensure that the effort will result in an appropriate, sustainable solution that won’t just feel good on day one but also works well on day two and beyond?

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“Holy Analytics, Batman” Webinar Recap

June 18, 2014

As a digital marketer, figuring out how to make Google Analytics work for you is an important first step toward leveraging data that will help you get the most out of your website. Being able to track your users from their first click to conversion provides valuable information as to how effective your marketing efforts are at pushing people through the funnel and allows you to think strategically about your users.

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Collaborative Spaces: Integrating Drupal with Google Drive, Dropbox, and More

June 11, 2014

OHO’s Dave Sawyer recently co-presented Collaborative Spaces: Integrating Drupal with Google Drive, Dropbox, and More at Drupalcon Austin. The session provided a how-to on creating a more collaborative experience by bridging the gap between the content that is managed in Drupal, and the documents, files, and conversations that are exchanged outside of Drupal in services like Google Drive, Dropbox, Google+ Hangouts, and Google Talk.

Watch the session recording to learn about numerous useful integrations of these services with Drupal such as:

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Upcoming Webinar: Holy Analytics, Batman!

June 09, 2014

Riddle me this? How do I track a user from my Facebook ad to my website to my third party lead generation tool – all in one analytics package?

Register now to join OHO's Jason Smith on Tuesday, June 17 at 12:00pm ET for a FREE webinar that will teach you how to outwit Google Analytics and get it to track users from first click to conversion. You’ll learn new analytics super powers, including how to:

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Using Drupal To Build an Integrated Digital Engagement Platform

October 04, 2013


If you missed our recent webinar with OHO's John Money and Jeremy Duffy on using Drupal to build an integrated digital engagement platform, not to worry. We’ve put together the following recap and you can watch the recorded webinar here, at your convenience.

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